As part of the BTEC programme, our students recently had the invaluable opportunity to hear from marketing expert Lilian Yap, who shared her extensive industry experience and insights. Lilian is a Senior Vice President with over 21 years in market research, has conducted research for numerous renowned luxury brands and is also the founder of Project One CrossFit in China.

During her visit, Lilian delivered an engaging talk covering her career journey and the role of market research in building successful brands. She shared key insights into Project One CrossFit’s marketing objectives and strategies, offering students a real-world look at brand development. Following the talk, students participated in an interactive Q&A session, exploring topics such as market research processes, brand positioning, and the challenges of marketing in a competitive landscape.

The session was an inspiring experience for our BTEC students, providing them with practical knowledge and valuable perspectives on the power of strategic marketing. We extend our heartfelt thanks to Lilian Yap for sharing her expertise and motivating the next generation of marketers at BISP. Her visit has left a lasting impact on our students, enriching their learning journey and inspiring their future pursuits.