BISP recently welcomed Gael Ovide-Etienne, a marketing expert, to deliver an engaging workshop for BTEC Sport students. The session explored strategies for connecting with customers in the digital age, focusing on the shift from traditional methods to online platforms and the importance of leveraging digital tools for success.

Gael emphasised the need to align products with market demands and amplify them strategically to stay competitive. He highlighted the importance of researching the target audience, considering factors such as demographics and geographic locations, to ensure products are tailored to meet specific needs. This approach, he explained, fosters trust and loyalty, making products resonate with consumers.

The session also underscored the role of thoughtful content in a crowded marketplace. Gael encouraged students to focus on creating content that delivers lasting value, suggesting platforms such as blogs, videos, and email campaigns as effective channels for sustained engagement. These approaches, he noted, offer more impact than fleeting social media posts.

Gael discussed how familiarity with a product builds trust and goodwill, inspiring students to consider strategies that make their products memorable and build strong connections with their audience. He concluded by emphasising the importance of understanding customer needs and creating authentic, relatable messaging to develop genuine relationships.

This insightful workshop provided BISP’s BTEC Sport students with practical strategies and a fresh perspective on marketing in today’s dynamic landscape, equipping them with tools to navigate the evolving world of digital marketing.